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Pharm Sci. 2017;23(3): 222-230. doi: 10.15171/PS.2017.33

Research Article

Identification of Key Success Factors in the Marketing of Cosmetics Based on Knowledge, Attitude and Practice (KAP) Analysis Using Topsis Technique (The Case of Iran)

Mehdi Mohammadzadeh 1,4, Shirin Hashemi 2, Faranak Salmannejad 3, Tayebeh Ghari 3,4 *

Cited by CrossRef: 2


1- Huong V, Hung N, Minh N, Khai L, Minh T, Quan L, Khoa L, Suong M. Correlation analysis of factors influencing customer loyalty in retail pharmacy chains: A cross-sectional study in Vietnam. PHAR. 2025;72:1 [Crossref]
2- Hosseini S, Bahadori M, Raadabadi M, Ravangard R. Ranking Hospitals Based on the Disasters Preparedness Using the TOPSIS Technique in Western Iran. Hospital Topics. 2019;97(1):23 [Crossref]

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