Identification of Key Success Factors in the Marketing of Cosmetics Based on Knowledge, Attitude and Practice (KAP) Analysis Using Topsis Technique (The Case of Iran)

Mehdi Mohammadzadeh ^1,4, Shirin Hashemi ², Faranak Salmannejad ³, Tayebeh Ghari ^3,4 *

Cited by CrossRef: 2

1- Huong V, Hung N, Minh N, Khai L, Minh T, Quan L, Khoa L, Suong M. Correlation analysis of factors influencing customer loyalty in retail pharmacy chains: A cross-sectional study in Vietnam. PHAR. 2025;72:1 [Crossref]

2- Hosseini S, Bahadori M, Raadabadi M, Ravangard R. Ranking Hospitals Based on the Disasters Preparedness Using the TOPSIS Technique in Western Iran. Hospital Topics. 2019;97(1):23 [Crossref]

Indexing & Abstracting:

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